When thinking about buying promotional merchandise for exhibitions and trade shows, it’s not enough just to pick some standard items, put a couple of your brand colours on and hope they work.
Here’s what you really need to think about to attract the right leads for your business, whether you’re selling B2B or B2C:
Who are you selling to?
Just like with any other marketing, you need to tailor your promotional business gifts to your audience. If your audience isn’t in the least bit technical and you go for gadgets and gizmos, for example, your potential leads are going to feel sorely disappointed and pretty misunderstood. And the chances of you converting anyone are extremely low.
Choose gifts that are built to last and made to be used
While branded sweets are a nice idea, they won’t still be on your potential lead’s desk in 12 months’ time. Pick a mouse mat, mugs, USB sticks or anything else that’s both long-lasting and really useful, and your advertising will be underneath your potential audience’s nose for a very long time.
Don’t go for the cheapest promotional merchandise you can buy
Obviously, you’ll have a budget you need to stick to for marketing, but even so, it’s best to choose the highest quality items you can as everything you hand out to potential leads reflects your business.
Keep it simple
Most branded items don’t have a lot of space to include information, so don’t overdo it. Keep it clear, simple and easy to read, with no more than your brand colours, website, your logo, phone number and a short message.
Get strategic with your giveaway items:
• Back up your promotional items with excellent marketing materials to hand out, so prospects who are genuinely interested can find out more.
• Think about who you hand out your promo items, particularly if you’re on a budget. People who are actively walking past your stand without stopping are highly unlikely to be your target market, so save some money by only handing out your free items to people who stop to chat.
• Consider having a select few higher ticket items to hand out to your more promising leads.
Every time you choose promotional merchandise, consider who you’re giving your items to and how you can make the most of them for lead generation success.
Contact us today www.united-uk.com