Case Study: Gravity & United UK
Building a strong supply partnership
Gravity is a dynamic leisure brand in the UK, offering a range of entertainment experiences across its venues. For a fast-growing brand like Gravity, managing procurement across multiple sites isn’t just about getting products in—it’s about reliability, consistency, and finding a supplier that evolves with them. Since Craig Garton took on head of purchasing, Gravity has focused on building a stable, long-term procurement strategy. Frequent supplier changes can lead to inconsistent product quality, fluctuating costs, and unnecessary complexity. Gravity needed a supplier who could scale with them, streamline operations, and ensure brand and quality consistency across all locations. That’s exactly what they found in United UK. Instead of simply taking orders, we act as a true partner, offering expertise, proactive solutions, and the flexibility to support Gravity’s growth every step of the way.
United UK are professional, reliable, and committed to making the relationship work. Having a team that genuinely understands our business makes all the difference.”
– Craig Garton, head of purchasing
Multiple brands and a mix of company-owned and franchise locations – means Gravity's supply chain has to be extremely agile.
The challenge: more than just supplies
While some suppliers thrive on constant negotiations and back-and-forth deals—Gravity needed something different: — A supplier that could evolve: If a supplier can’t keep up, you must change. But United UK has grown alongside Gravity, maintaining a consistent SLA and management approach. — Long-term reliability: No unnecessary complexity, no games, just a trusted partner offering the right solutions. — Mutual respect and understanding: Gravity values a supplier relationship built on trust, transparency, and proactive support.
— One of the most critical areas where United UK has proven invaluable is new venue openings. Through their LaunchAssist service, they ensure each site is fully equipped and ready to operate from day one—without last-minute stress or delays.
The coordination between the warehouse staff and delivery drivers was nothing short of flawless. Despite the high stakes of opening a new site, every delivery was perfectly timed, and the products arrived in pristine condition. The drivers were professional and accommodating, making the final stages of our project stress-free.” – Craig Garton, head of purchasing, Gravity
The solution: a consultative, no-nonsense approach
United UK doesn’t just provide products—they help find the right solutions. Their approach is built on flexibility, commitment, and a deep understanding of Gravity’s business needs. Key contributions include: — Full supply management – Covering all sites, from bar essentials to branded merchandise. — Branding consistency – Ensuring logos and promotional materials are cohesive across every location. — Staff uniforms & clothing – Expanding from a simple clothing order to a fully managed uniform service. — Seamless logistics – One consolidated delivery instead of fragmented shipments, reducing complexity and cost. — One of the most critical areas where United UK has proven invaluable is new venue openings. Through their LaunchAssist service, they ensure each site is fully equipped and ready to operate from day one—without last-minute stress or delays.
The results: a partnership that works
Since partnering with United UK, Gravity has gained far more than just a supplier. They’ve found a team that actively supports their success. Key benefits include: — One point of contact – No more juggling multiple suppliers; United manages everything. — A proactive, consultative approach – United doesn’t just deliver—they advise, adapt, and find solutions. — Cost and efficiency improvements – Consolidated deliveries, stable pricing, and better long-term planning. — Flexibility for the future – As Gravity expands, United UK scales with them.
Looking ahead: growing together
Gravity’s future is bright, with ongoing national and international expansion. As new sites open, Craig knows that having the right supply partner is key to keeping things running smoothly.
And United UK will be there every step of the way—helping source the right solutions, refining procurement processes, and ensuring Gravity’s high standards are met every time.