It’s official – offline is smart and analogue is cool. It’s fashionable to take a social media break and buy your music on vinyl. But there’s one low-cost marketing strategy that’s been around for hundreds of years and that you need to know about in this post-digital world. We’re talking about promotional products. those branded items that can have a huge reach and create thousands of impressions.
Low cost, big impact
Research by the Promotional Products Association International says that 83% of recipients enjoy receiving a product with an advertising message and that 85% of them will then go on to make a purchase from that company. When a large scale advertising campaign is out of your financial reach and most online advertising is filtered out, a low-cost promotional product can make a big impact.
Brand recognition, business exposure
Put a pen or a drinking mug or a T-shirt in your customer’s homes with your brand and CTA on it, you’re promoting brand recognition in a way that no other marketing channel can match. Customers hang onto your promotional swag for six months on average, creating daily impressions and keeping your brand top of mind.
Choose promotional products that are high quality, practical and attractive and you’ll get business exposure on a daily basis. And although over 50% of customers can remember a newspaper and magazine advert a week later, over three-quarters of them could recall a promotional product advertiser over a 12 month period.
Make a personal connection
By giving promotional products, you make a direct personal connection with the recipient whether that’s a customer, client or a business partner. Give a premium gift and the recipient will associate your business with quality and dependability, driving customer engagement and loyalty.
A tangible piece of swag can also operate on several levels, as a kind of business card or as part of a social media campaign (don’t forget the hashtag). Take some time to discover the ideal promotional gifts for your audience, incorporate them into a well-planned marketing mix and you’ll create some genuine lo-fi buzz around your products and services.
If you are having trouble selecting the perfect promotional gift, visit our website to see how we can help or call us on 0870 890 0020.