Branded workwear is often seen as an unnecessary expense. But whether you’re an SME or a multinational, a courier service or a restaurant, you should be branding your workwear. And with the growing range of products on the market, you can be sure to find something that fits your business’s requirements – from high quality soft shell jackets to polo shirts and reflective vests. If you’re not convinced of the cost/benefits or simply haven’t got round to it, here are our top five reasons to get your workforce kitted out.
1. It’s free advertising
Initial costs aside – by branding your workwear you get free advertising everywhere your workforce goes. Any marketer will tell you that traditional advertising is getting increasingly difficult and expensive for businesses. So by placing your logo on your workwear, you get a free and effective way to get your brand seen by prospective clients or the general public. Impressions count now more than ever, so make sure your workwear looks great before setting it free.
2. It improves your brand recognition
A well designed uniform can become a huge part of your brand and ensure that your business is instantly recognisable. If we asked you to think about a delivery company, you’d perhaps think of UPS and it’d perhaps be because of their iconic brown uniform. Great branded workwear can make all the difference to your image too, adding that extra something to your professional service – something that especially counts if you’re operating in a crowded marketplace.
3. It improves your employee’s wellbeing
Studies have shown that branding your workwear gives your employees a shared sense of purpose and community, with good workwear creating a sense of professional pride.This, in turn can improve your workforce’s productivity, efficiency and self-sufficiency meaning better results for your business. There is also an added social benefit for employees who may identify more easily with one another through sharing a uniform. By providing well thought out workwear, you can also ensure that your workforce are comfortable and well protected for each aspect of their job. And everyone knows a happy workforce is good for business.
4. It makes your customers feel at ease
We’ve all been in this situation – you’re at a restaurant or a shop and you can’t tell the difference between the staff and customers. Branding your workwear is the quickest, most effective way of drawing that all important line, ensuring your staff are immediately recognisable. Customers are also far more likely to interact with your employees if they are clearly identifiable.
5. It’s easier than ever
With the improvement in print techniques and software and the wide range of workwear products now available, it’s easier than ever to get high quality branded workwear for your company. If you’re not sure where to start, we’ve even written a handy buyers guide to help you find this right solution for your workwear requirements.
So what are you waiting for?
So, that’s our two pence. Branding your workwear is a must for any growing or established business, providing some great benefits to grow your brand and add to your service. If you’re sold, why not find out how we can help? We’re experts in providing branded solutions for businesses of all sizes so you can be sure we’ll find a solution suited to you.