Supply Chain Resilience: Lessons from Peak Season

Chris Innes
1 day ago
2 min read

The festive season is the ultimate stress test for hospitality supply chains. Demand surges, timelines tighten, and expectations skyrocket. For operators, availability and speed aren’t just nice-to-haves, they’re non-negotiable. The question is: how do you stay resilient when the pressure peaks?

What We Learned

Peak season 2025 taught the industry some hard lessons. Stock shortages and delayed deliveries can derail guest experiences and damage brand reputation. Operators need partners who can anticipate challenges, scale quickly, and deliver without compromise.

United UK’s Record-Breaking Performance

At United UK, resilience isn’t reactive, it’s built into our DNA. During the recent festive peak, we delivered 14% more shipments than the previous year while maintaining an incredible 99.8% fulfilment rate. These aren’t just numbers, they’re proof of foresight, planning, and operational excellence.

How did we achieve this? By investing in smarter forecasting, strengthening supplier relationships, and optimising logistics. Our consolidated delivery model and advanced inventory systems ensured that even under pressure, our partners received what they needed, when they needed it.

Why It Matters

For hospitality operators, supply chain resilience translates directly into guest satisfaction and profitability. When stock is available and deliveries are on time, operations run smoothly, menus stay intact, and guests leave happy. In an era where experience is everything, reliability behind the scenes is what keeps the front of house shining.

Looking Ahead

Peak season may be over, but the lessons remain. Resilience isn’t seasonal, it’s a year-round strategy. At United UK, we’re committed to helping operators build that strategy, with supply solutions that combine speed, reliability, and sustainability.