United UK welcomes Helen Colton as Head of Marketing & Sustainability
- Marc Bates
- 5 days ago
- 2 min read

We’re excited to share some fantastic news at United UK: Helen Colton has officially joined us as our permanent Head of Marketing and Sustainability, effective 14th April 2025.
A Proven Leader in Marketing and Sustainability
Helen is no stranger to United UK. Over the past six months, she’s been instrumental in driving our strategic brand shift and elevating our presence within the hospitality industry. Her expertise and vision have already made a significant impact, and we’re thrilled to have her on board full-time as we continue to grow and innovate.
Helen brings a wealth of experience from across the business supplies and hospitality sectors, having held senior roles at industry leaders. Her background spans channel marketing, business strategy, account management, and commercial finance, making her uniquely equipped to lead our marketing and sustainability efforts into the future.
Strengthening Our Commitment to Sustainability
At United UK, we believe that commercial success and sustainability go hand in hand. Helen’s appointment is a clear signal of our ongoing commitment to helping clients lower their environmental impact, especially regarding Scope 3 emissions.
Graham Bourton, Managing Director of United UK, commented: "We are delighted that Helen has chosen to join us full-time. Over the past six months, she has played a pivotal role in driving our strategic brand shift and execution within the Hospitality industry. Expanding Helen's role reinforces United UK's commitment to sustainability as we continue to support our clients in lowering their environmental Scope 3 impact."
Helen’s leadership will help us further align our business goals with sustainable practices, ensuring that our clients benefit from operational efficiency and a reduced environmental footprint.
About United UK
United UK simplifies the procurement of non-food consumables for multi-site hospitality businesses. By consolidating everything into one streamlined process, we take the hassle out of managing multiple vendors, saving our clients time and ensuring consistent quality of service. This allows hospitality businesses to focus on what they do best: running their venues.
We’re so confident in our approach that we guarantee to demonstrate product savings in just 20 days. With every spend review, we donate £500 to Access Sport, supporting community sports initiatives across the UK.
Looking Ahead
Helen’s appointment marks an exciting new chapter for United UK. With her at the helm of marketing and sustainability, we’re poised to deliver even greater value to our clients and make a positive impact on the industry and the environment.
Welcome to the team, Helen!
Contact us:
Call: 01525 219 219
Email: vantage@united-uk.com
HO & National Distribution Centre: 17 Tanners Drive, Blakelands, Milton Keynes, Bucks, MK14 5BU
About United UK
United UK simplifies the procurement of non-food consumables for multi-site businesses across the hospitality industry, consolidating everything into one streamlined process. United UK reduces the hassle of managing multiple vendors, saving business time and ensuring consistent quality of service so they can focus on running their venues. We guarantee product savings in 20 days, and we donate £500 to Access Sport with every spend review.
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